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Building A Business -Slow & Steady Wins The RaceBy Yvette Vanda, Creative-Small-Business-Ideas.com Building a business can seem to be an overwhelmingly daunting task, or it can be a simple series of small steps that you accomplish one at a time. This is especially true in the internet marketing world. I have learned to adopt a slow and steady wins the race mentality and it relieves so much of the mental pressure and hype that is prevalent in the how to make money fast with internet marketing world. You may get discouraged as you read this if you are still in the mindset that if you keep looking you will find the “holy grail” of internet marketing and will succeed in making $50,000 next week and a million the week after that. Maybe you will do that and maybe you will win the lottery too, but I hope you don’t end up like me and wish you could go back and start over taking it slowly, step by step. I would have had so much more to show for my five years of internet marketing experience with the slow and steady method, instead of wasting time and energy running around in circles trying to make money and succeed fast! There are two fantastic internet marketers that influenced my thinking in this way, Ken Evoyfrom SiteSell.com and Dennis Becker of 5 Bucks a Day fame. TheSiteSell mascot is actually a tortoise and Ken constantly preaches the mantra of tortoising it, sticking slowly and purposefully towards your goal of building a business, not running around all over the place, and stopping at every distraction like the foolish rabbit in Aesop’s fable. And then reading Dennis Becker’s classic ebook “5 Bucks A Day” with it’s elegantly simple formula of focusing on one project at a time that will earn you $5.00 a day galvanized me into action and gave me the blueprint I needed to succeed. I finally got the realization that I could continue wasting time hoping to find the way to make a quick buck, or I could adopt the 5 buck philosophy of brainstorming projects that would have the potential to earn just $5.00 a day and work on one project each day or week or however long it took to complete that project and just continue to do so week after week, enjoyably, slowly and steadily! $5.00 a day seems like a small pittance, but earning even your first dollar when you're building a business of your own is a major hurdle and if you do the math you will see that after 10 weeks of doing one 5 buck project a week you would be earning $1,500.00 a month. Need to check the math? One project earning $5.00 a day would equate to $150.00 a month. 10 completed projects times $150.00 equals $1,500.00 per month. That’s $1,500 in extra income in 10 weeks! Now a year has 52 weeks, and let’s say you take off a few weeks in the summer for vacation and a few more at Christmas. Then perhaps you need to take some time for a family crisis or to get over that nasty flu bug you caught. So conservatively even if you ended taking up 12 weeks off you would still theoretically be able to complete 40 projects in a year taking the slow and steady approach. So let’s do the math again, $5.00 x 30 days per month = $150.00. $150.00 x 40 projects equals = $6,000 per month or $72,000 per year. Not the millions you hoped for in one year’s time? Well most people would give their right arm to earn $72,000 per year, taking 12 weeks off and doing it from the comfort of their own home. And once you learn to do this, there is no limit to how many projects you can complete. Perhaps you get so good at it that you can do more than one a week. Plus there’s always a new year to start and 40 new projects to add, so perhaps you double your income if all your projects continue to produce income indefinitely. You also get to put your eggs in lots of different baskets, giving yourself multiple income producing streams so if one project starts to fizzle out you have others still bringing in income and you’ll soon be completing a new project to replace it. And you learn bits and pieces of internet marketing or business building for your specific business idea each week. After a while understanding things that may seem like Greek to you now will be easy to do and you get more even more productive. So what would constitute a weekly project? That would depend on how much time you have to devote to building a business. If you work full time and can only put in a couple hours a day on your business perhaps you would build one or two Squidoo lens or create an educational brochure for your service business. And if you have more time, you can take on a larger project for your week. If you analyze whatever business idea you are working on, regardless of whether it’s internet related or not, you can find an endless variety of projects you can work on. Perhaps you want to establish 3 new business clients in a week, or want to list 25 items for your eBay business. The point is, that none of these projects seems daunting when you think about having a week or longer if necessary to do it, and by narrowing your focus to just one project at a time you avoid getting overwhelmed and distracted and also enjoy the immense satisfaction of actually completing something! Completion is a very powerful force, once you start to experience it, you will get more and more focused on experiencing it and it will catapult you into finishing projects. A project may also be part of a bigger long term project such as building a business website. Then perhaps you set a project goal of writing 20 content pages in a week. Or it may be a group of smaller projects such as getting 10 inbound links a week. All these are much more attainable in small weekly project chunks than trying to work on 5 different projects in one week and finishing nothing. I hope this perspective helps you take a deep breath and step back if you have been feeling a bit overwhelmed and stressed about building a business. I read a great quote the other day which illustrates this concept very well: "If you chase two rabbits both will escape."
This article on Building a Business is from Yvette's site at
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